MODEL PAPER
FIRST SEMESTER, M. Sc INFORMATION TECHNOLOGY

Paper - VII (MIT - 107): Marketing & Business Strategy for IT Professionals

1. Question

Create mission statements for the following business enterprises and explain the reasons about it.
1. An advertsing agency
2. An IT consultant
3. Distributor of Cosmetics
2. Question

Explain what is marketing and marketing management. Briefly describe the activities/functions of marketing management.
3. Question

What do you understand by "Marketing mix"? Explain the "product" as an important part of marketing mix.
4. Question

"The International Marketing is posing great challenges and opportunity to Indian enterprises" Explain.
5. Question

What is the importance of strategy in an organization and what factors influence the strategy formulation?
6. Question

Write short notes on any three:
1. Advertisement & promotion
2. Channels of Distribution
3. Industrial marketing
4. Strategic planning process
7. Question

Briefly explain the points to taken into considerations for successful strategy implementation with suitable example.
8. Question

A growing Dot COM Company wants to establish a customer care centre and would like to explore the international market. Devise and suggest a marketing strategy based on assumptions (of your choice) also predict SWOT.